3D product animations in Lumiere3D
Today we are going to cover a pretty nit topic about how to create a 3D product animation video with Lumiere3D. Imagine this, you are an entrepreneur and would like to improve your product marketing. The ordinary tools like advertisements and newsletters don’t work that good for you and you see that the sales are not going up. What will you do? Perhaps, change the advertisement or add more of them. However, it leads to an increased amount of money that needs to be paid for them. This is where Lumiere3D comes in handy. For only 29 USD, you gain an access to infinite possibilities of making 3D product videos that engage your customers and new clients, and result into a sales growth.
As you may already know, video marketing is a great way to increase your sales. Videos allow you to give more to potential customers at once. As per the 2023 Wyzowl statistics report, a significant 87% of marketers acknowledge that video marketing has proven instrumental in boosting their sales, while an impressive 89% of individuals credit watching videos as the deciding factor in their purchase of products or services.
Your gateway to captivating 3D product animations
Alright, while this may seem obvious, it's crucial to have a crystal-clear understanding of your video's intended goal if you want to drive sales.
Naturally, your primary objective is likely to boost sales, but you may also have supplementary goals such as enhancing brand awareness, educating existing customers, attracting new ones, and so forth.
As industry leaders in video marketing, we've engaged with numerous clients spanning diverse industries. Sometimes, brands struggle to pinpoint a single, specific goal for their videos. This dilemma can be particularly challenging, especially when you need to target various audiences or convey different value propositions.
However, when it comes to video content, it's often most effective to keep it concise and focused. Attempting to cover too much ground can lead to viewers tuning out, either due to boredom or because they perceive the content as irrelevant.
The recommended approach is to create distinct videos for each targeted goal and/or audience. A notable example of this strategy's success is Hotels.com, as demonstrated by their 'Find your perfect somewhere' video marketing campaign.
Experience sales boosts through 3D product animations
According to numerous psychological researches on shopping behavior, consumers do not typically make rational purchasing decisions. Instead, shoppers generally undergo a three-step decision-making process.
Step 1 marks the beginning of this process, where consumers form their initial perceptions about a brand, product, or service.
Step 2 introduces motivations and needs into the equation. This is the stage where most consumers, if asked, would likely believe their decision-making journey concludes. They ponder questions like, "Do I want this? Do I need this?"
However, there is a crucial third step tied to the perceived emotional benefits of owning and using the specific product or service. Questions such as "How will this make me feel? How will this enhance my life?" become pivotal.
If you're wondering how to bolster sales, this third step often plays the decisive role in why consumers choose one purchase over another.
Therefore, to increase sales with video, it's imperative to incorporate emotional marketing. Emotional marketing, as the name implies, involves crafting marketing content that leverages emotions to resonate with customers and prospects, ultimately eliciting an emotional response that drives the desired behavior or action – in this case, making a purchase from your brand to boost sales.
Emotional marketing, especially within the realm of video marketing, is not a novel sales strategy. It has been employed for decades to capture the attention of viewers and leave a lasting impression.
3D product animations: where innovation meets sales success
So, you’ve made a decision and identified your goals. Where to begin? With Lumiere3D it’s pretty straightforward. The essential three things you need are will, idea and patience. All the other stuff our app will cover for you. You do not need to pay a lot of money to a videographer or, in our case, an animator. Everything can be done in one single web-based application. What are we waiting for? Let’s dive in.
Everything starts with a bunch of pictures of your product. This step may be annoying if you are making your first 3D model, but when you get used to it, you will make over 200 images of your product in no time at all. Nevertheless, make sure that you have a perfect setup for taking the images.
First and foremost, make sure that you have placed your object onto a monotone background. The ideal way to capture the object is to use a lightbox. However, it’s not the item that everyone has. You can use a table with a few sheets of white paper and a wall behind the object.
The next important factor to take into account is lighting. Ensure that you maintain uniform lighting in the location where you're capturing your subject. Inconsistent lighting can potentially diminish the quality of the subject, particularly if shadows disrupt the image.
Additionally, we advise against directing a strong light source exclusively onto one side of the subject. This can lead to one side of the subject being excessively illuminated while the other side remains inadequately lit, resulting in an uneven exposure.
Ensure that your object does not exhibit any reflections. Materials with reflective properties, like marble or metal, can capture not only the object but also the surroundings, which can disrupt AI object recognition. The accuracy of AI object recognition may be compromised even when dealing with transparent objects or those made from reflective materials.
Stunning 3D models in 3D product animations
Visit Model by Lumiere3D hosted with ❤️️ by Creators3D
Once you’ve made the pictures, transfer them to your computer and upload to Lumiere3D model scriber. No worries, this is a temporary step and we are already designing the app that will make capturing your object a lot easier and automatically upload the images to our image scriber.
At long last, your diligent efforts have paid off! You are now able to access, utilise, or download your 3D model. To view the generated 3D model, simply click on the "eye" icon, and the model will materialise on your screen.
Creating sales magic with 3D product animations
We've made significant strides, and now we're approaching the pivotal stage of initiating your inaugural project! It's quite enchanting, wouldn't you agree?
Now, where should we commence? Begin by navigating to the "Templates" tab and pick a template that resonates with your preferences.
Once you click on the template, the project will be instantly generated and accessible within the "Projects" tab. You can revisit it at any time to implement any desired modifications.
By default, every template comes with predefined animations. However, if you wish to modify them, it's a straightforward process. When you access a project, the "Animations" tab will automatically become available. We offer a diverse selection of over 60 unique animations, ranging from extreme close-ups to accentuate specific product features or designs to breathtaking long shots that showcase the object in its full splendor.
Illuminate your sales journey with 3D product animations
We've reached the final leg of our journey - the selection of frame rate and rendering quality. By default, the rendering quality and frame rate are configured at 30 frames per second and 360p. However, you have the flexibility to enhance your results. Simply click on the quality button and choose your preferred settings, with options available up to 1080p and 60 fps*. In upcoming updates, we'll introduce additional resolutions and higher frame rates.
The last step remaining is to click the "Render" button and patiently wait for the video rendering to complete. The duration of this process may vary depending on your internet connection speed, so it's important to keep the tab open to expedite the rendering.
Once your video finishes rendering, navigate to the "Renders" tab and download your completed video.
In conclusion, embarking on the journey of creating a 3D product animation video with Lumiere3D holds great potential for transforming your marketing efforts and driving sales growth. As an entrepreneur seeking to enhance your product marketing strategy, it's essential to consider innovative approaches beyond traditional methods like advertisements and newsletters.
With Lumiere3D, the journey from concept to captivating 3D product animation is within reach, offering a potent tool to transform your marketing strategy and drive sales to new heights.